For this project of creating trend reports for F/W 24, I began by combing through the entire archive of fashion weeks in real time from NYC, to London, to Paris. While combing through hundreds of images I began paying special attention to reoccurring themes, styles, textures, colors, and accessories in order to begin compiling buckets of potential call-out trends.

Moving away from categorization, once I had about 20 different themes or ideas from the fashion week images, I narrowed my focus towards the most viable groupings, or categories which had the most evidence within their imagery. From there, I picked the top 5 looks within my curation and wrote a supplementary brief detailing the trend I had identified.

Using the imagery I had compiled, curated, and identified to likely perform with the greatest longevity through the fashion cycle, alongside my constructed description, I put all of this content into our site’s template and submitted the listing for publishing.